EQOM Group appoints Anneke Kamphuis as CEO

EQOM Group appoints Anneke Kamphuis as CEO — driving growth and innovation across the ONE-DC B2B network

EQOM strengthens leadership to accelerate strategic development and partnerships in the sexual wellness industry

Veendam, the Netherlands — 27 October 2025 — EQOM Group, the European leader in sexual wellness and parent company of ONE-DC, proudly announces the appointment of Anneke Kamphuis as Chief Executive Officer (CEO). With her appointment, EQOM welcomes its first female CEO, marking a significant milestone in the company’s journey toward sustainable growth, innovation, and social impact.

As the leading force behind ONE-DC — EQOM’s B2B division — the group continues to expand its presence in the international sexual wellness market. Under Kamphuis’s leadership, EQOM aims to evolve from a product-focused organization to a platform that unites brands, retailers, and distributors, fostering education, connection, and commercial growth.

“EQOM is entering an exciting new phase — one where innovation, inclusion, and partnership define the future of our industry,” says Anneke Kamphuis, CEO of EQOM Group. “Through ONE-DC, we are strengthening relationships with our trade partners to make sexual wellness an open, responsible, and profitable category across Europe.”

Kamphuis, who joined EQOM earlier this year as Chief B2C Officer and has served successfully as interim CEO since September, brings a strong combination of strategic vision, commercial expertise, and a people-first approach. Her leadership will guide EQOM Group and its divisions, including ONE-DC, into a new era of sustainable expansion, stronger partnerships, and greater industry relevance.

With this appointment, EQOM reaffirms its commitment to driving the sexual wellness category forward — empowering its brands, business partners, and consumers through openness, innovation, and shared success.